Capabilities Brochure
The A.M. Kinney Affiliation
Cincinnati, Ohio
1985
8.5” x 11”

The brochure is divided into sections, “blue” and “brown.” The blue segment outlines the company’s structure, its organization, direction and affiliation. The brown portion explains the company’s services, abilities and problem solving process, and how these are beneficial to the client.

The A. M. Kinney Affiliation, insisted the brochure be “formal,” “uncluttered,” and void of photography. It needed to be narratively, visually and tactilely sophisticated and substantial. Applying a bare-bones approach to the graphics and using a gray ink for the text was my attempt at conveying sophistication. A double thick cover weight paper was used to impart a feeling of substantiality as well as value and importance.

Applications shown:
Front Cover.
Spreads.