Packaging Comps
Proctor & Gamble
1970
Variable Sizes

A side note, that may be of interest to young designers, designing packaging is not always about starting from scratch and creating something new. Procter & Gamble is a longstanding company manufacturing and distributing branded consumer packaged goods to consumers around the world. To maintain updated packaging, and not lose consumer recognition of household product names, changes in packaging subtlety and imperceptibly evolve over time. The comp shown here is the tenth and final step in how the packing for Tide detergent could progress over ten years—unfortunately the other sequential steps have been lost to time.

Applications shown: 
Various Comps.