Human Resources Development
Kinvernon Associates, Inc.
Cincinnati, Ohio
1986
9” x 9.5”

Kinvernon Associates, business consultants specializing in strategic planning working with business owners and managers helping companies improve operations, production and growth.

Limiting the color palette to values of gray was based on the client’s primary concern of having the booklet appear business-like, a straightforward no frills approach.

A side note, that may be of interest to young designers, the entire booklet is made up of dark and light gray cover weight papers, printing opaque light toned ink on the dark paper, and standard dark toned transparent ink on the light paper. When using opaque ink run the sheet through the press twice, letting it dry between passes, to create a denser ink coverage.

Applications shown:
Front Cover.
Note Card, 3.5” x 7”.
Spreads.
Back and Front Covers.