Cincinnati Views
Berman Printing Company
1992
26” x 39”

Mike Zender, Stan Brod, Gordon Salchow and Joe Bottoni collaborated on this set of four posters promoting the capabilities of the Berman Printing Company.

The theme Cincinnati Views was agreed upon. A panoramic photo of the Cincinnati skyline divided equally into four vertical sections became the starting point. Each designer was responsible for his section, and encouraged to bring his own conceptual interpretations, visual directions and printing features to it. A grid of four squares across and six squares top-to-bottom was utilized to visually relate and link the individual sections.

Joe Bottoni selected various visual motifs to thematically suggest different city environments and the alternative points of view held by the people residing there. For example, several meanings are conveyed by the graffiti subject matter: a neglected city area, sentiments of love and the defacement of property.

Besides four-color printing, a number of alternative techniques were used to highlight Berman’s capabilities. They included: spot-colors, metallic inks, neon inks, various types of halftones and custom screens.

Designed as a multi-purpose piece, the posters could be displayed individually or collectively.

Applications shown:
Poster.
Translucent Cover Sheet.
Billboarding.
Details.
Various Comps.